"With high-quality protein and 0 grams of trans fat, Pure Protein™ bars are sinfully delicious for when temptation strikes. Each Pure Protein™ bar provides the quality protein that is essential to a healthy, balanced diet and important for supporting an active lifestyle. If you are exercising more in an attempt to slim down, you need to make sure you are consuming enough protein. Pure Protein ™ bars can help! For highly active individuals, a good rule of thumb is to consume approximately 0.8 grams of protein for every pound of body weight."