USN

Ultimate Sports Nutrition has developed a range of nutritional supplements that draw on the worlds leading scientific research to help consumers reach the ultimate in fitness levels and at the same time enjoy the benefits of a healthy lifestyle.

Endorsement of the products by some of the worlds leading celebrities and sports stars has successfully created aspirational value for the brand. The brand is focused on three aspects: improving physical appearance, building self-image and positively contributing to wellbeing and health.

It is targeted at a wide range of consumers - from the professional sportsperson whose performance depends on being in cutting-edge physical condition, to the computer-bound corporate worker who needs a healthy alternative at lunchtime to fast food. It is also focused on all ages, from the 16-year-old who is looking for a vitamin supplement, to the 70-year-old who wants to stay healthy and fit.

Underpinning the USN message is a concentration on ethics and honesty, so that consumers are properly educated about which products to use and how to use them. As a result, USN has very quickly built a loyal customer base, which inherently trusts the products to help them achieve their goals.